Dating in your own group
While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.In other words, you can expect to find exactly zero swiping.Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.It’s not yet clear whether Dating would be enough to lure them back to the social site preferred by their parents.
“The ethos there is that if people want to date, it shouldn’t be in the hands of another person,” says Sharp.
Facebook restricts potential matches to people located less than 100 kilometers away (there will be a different metric-system equivalent when the product rolls out in the US).
Like other dating apps, you can also choose only to match with people who live nearby, have children, share the same religion, or fit into a specific age or height bracket.“We’re trying to connect people that are open to getting to know each other in the future,” says Nathan Sharp, a product manager at Facebook.
“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.
To sort through potential matches, you'll need to tap “Not Interested.” Facebook Dating users won’t be able to start a conversation by simply saying “Hey.” Just like the dating app Hinge, users will instead need to respond directly to one of a potential date’s nine photos or questions, like “Was that taken in Morocco? ”Facebook Dating messages will live in their own inbox separate from Facebook Messenger, and you won’t be able to send links, photos, or payments for security reasons.