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Metadata summarizes basic information about data, which can make finding and working with particular instances of data easier.

For example, author, date created and date modified and file size are examples of very basic document metadata.

Having the abilty to filter through that metadata makes it much easier for someone to locate a specific document.

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The increase in search engine optimization (SEO) towards the end of the 1990s led to many websites “keyword stuffing” their metadata to trick search engines, making their websites seem more relevant than others.Since then search engines have reduced their reliance on metatags, though they are still factored in when indexing pages.Many search engines also try to halt web pages’ ability to thwart their system by regularly changing their criteria for rankings, with Google being notorious for frequently changing their highly-undisclosed ranking algorithms.Metadata can be created manually, or by automated information processing.Manual creation tends to be more accurate, allowing the user to input any information they feel is relevant or needed to help describe the file.

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