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Once the profiles were created in a template from OKCupid—a free, online dating service—they were shown to 317 adults who said they were using or had used an online dating service.

There were 150 men and 167 women, and the mean age was 40.

"Given that the most successful relationships lasted at least seven months, and in some case over a year, it seems that these relationships have a similar level of success as ones formed in more conventional ways.

"We found that men tend to be more committed to the online relationships than women, possibly because the anonymity of writing gives them a chance to express their emotions more readily than in real life.

# those who exchanged gifts before meeting had a more committed and deeper relationship.

Researchers expected that profiles that were presented with high selective self-presentation—those who sounded perfect—and high warranting— those who provided specifics that could be traced to a real person—would be the most popular.“I thought people would think, ‘Not only is this person the greatest in the world, but they’re real, too. This was especially true for viewers who said they preferred online social interaction.

# men online were significantly more likely to be committed to the relationship than women and were more dependent on their 'e-partner'.

# the more the couple engaged in simultaneous online chat before meeting rather than simply e-mailing one another, the more they were found to depend on one another emotionally and the more they understood one another.

Personal profiles are not just for romantic pursuit.

People create profiles for networking, advancement, and business opportunities, through sites such as the business-oriented social networking service Linked In.

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